Case study · Fitness & Wellness
Standardizing operations for expansion
A 3-location gym wanted to franchise but had zero documentation. Every location was run differently by local managers.
Built for scalable expansion
Multi-Location
Expansion Readiness
0+
SOPs Documented
Standardized
Operations Playbook
Scalable
Revenue Growth Model
Act 1
The challenge
A 3-location gym wanted to franchise but had zero documentation. Every location was run differently by local managers.
- No standardized operating procedures across locations
- Inconsistent member experience at each gym
- Sales process varied wildly between staff members
- No centralized data or reporting
- Owner involvement required for every decision
Act 2
Our approach
We built a 'Franchise in a Box’ operations manual, standardized the member sales script, and implemented a unified CRM.
- Documented 50+ standard operating procedures
- Created comprehensive training curriculum for all roles
- Implemented unified CRM with automated member journey
- Designed KPI dashboards for location-level accountability
- Built franchise disclosure documents and training materials
Act 3
The outcome
Built for scalable expansion
Multi-Location
Expansion Readiness
0+
SOPs Documented
Standardized
Operations Playbook
Scalable
Revenue Growth Model
More work
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LNHA · MA · NH · NC
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